Truvene
Your next big decision deserves more than one opinion - Get your personal AI council.
AI & Machine Learning·Productivity
About
I built Truvene because one AI stopped being enough.
Six weeks after ChatGPT launched in November 2022, I shipped The ChatGPT Millionaire (200k copies sold) before most people had heard of ChatGPT at all.
Since then, I’ve used AI for business ideas, marketing strategy, writing, research, and decision-making. The more I used it, the more obvious the problem became:
Copying the same question across every tool is slow, messy, and still easy to get wrong.
ChatGPT might be fast. Claude might be thoughtful. Perplexity might bring sources. Grok might challenge the premise. Gemini, DeepSeek, and Kimi often catch things the others miss.
Truvene is the council I built so important business decisions get multiple perspectives before you trust the answer.
- Designed to surface hallucinations, weak assumptions, blind spots, and sycophantic answers.
- Built for AI-assisted business decisions, research, writing, and strategy.
- Replaces copy-pasting across multiple AI tools.
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FounderPlaybooks.
What other founders did to grow.
2722 dispatches from hundreds of founders, pulled from the week's best podcasts.
The most expensive lead to acquire is casual fitness and everybody in the world is advertising to that person. If I'm attracting a lot of folks with that persona, they're not going to convert and the economics are going to break. We had to figure out how do we get dialed in on getting to the right user.
Target 'already working out' users, not casual fitness — wrong ICP breaks your economics
Ladder's early paid spend failure came from targeting the wrong ICP: casual fitness users who responded to motivational creative but had no urgency to subscribe. Stewart identified 'already working out' users as the high-converting segment and redesigned the quiz, the creative, and the pixel signals to filter for this audience. Paid economics only work when the ICP is specific enough that creative can credibly address their exact problem.
there's the ego business and then there's the business you're actually meant to build the ego business is what people will congratulate you for because it is a real business quote unquote
The Ego Business Is What People Congratulate You For, Not What Works
Pat Walls' framing captures why many founders stall: they chase B2B SaaS because it sounds serious, ignoring a simpler product that is quietly making money. The filter should be 'am I building for customers or for what non-customers will think of me?' Prestige-seeking kills traction faster than any technical problem.
There's a play for whatever you're stuck on.
Read all 2722 playbooks
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